✦ Summary
Brand kits and a style builder make consistency the default, not the exception.
Keeping every AI-generated video on brand
The fastest way to make a lot of video is also the fastest way to make a lot of off-brand video. When anyone on the team can generate a clip in minutes, the wrong logo, an almost-right blue, and a stray font creep in. Multiply that across a content library and your brand starts to blur.
Consistency at speed is the real challenge. The answer is to make on-brand the default, so staying consistent takes no effort and going off-brand takes deliberate work. Two features do this: brand kits and a style builder.
Why consistency breaks at volume
A single video is easy to keep on brand. You check it once. The problem is volume. Ten videos a month, across a few people, and each one is a chance to drift. Manual styling does not scale: someone always forgets the logo, eyeballs a color, or grabs the nearest font.
Brand guidelines in a PDF do not help here. Guidelines describe the brand; they do not enforce it. What you need is for the correct brand to be applied automatically, every time, without anyone remembering to do it.
Brand kits: lock the essentials
A brand kit stores your logo, colors, and fonts in one place. Apply it, and every video picks up your identity automatically: the right mark, the exact hex values, your typefaces. No manual styling per scene, no off-color slides slipping through review.
Set it up once and it becomes the baseline. New video starts on brand instead of starting from scratch. Plans scale with how many brands you manage: Creator includes one brand kit, Pro three, and Agency ten, enough for a roster of clients, each with their own identity locked in.
For agencies, this is the difference between juggling brand assets across folders and switching brands with a click.
The style builder: define your visual look
Colors and logos are only half of brand. The other half is style, the visual feel of the imagery itself. The style builder lets you define a custom visual style and apply it across all your videos, so the generated scenes share a consistent look rather than feeling like a random assortment.
This is what keeps a video library coherent. Two videos made a month apart, by two different people, still look like they came from the same place. The style is defined once and carried everywhere.
It is also a genuine differentiator. Most AI-video tools give you generic output. A defined, reusable style is what makes the work look like yours.
Where it all comes together
On brand is only useful if it survives the last mile: review and delivery.
- Review and approval. Stakeholders comment in-app, and version history tracks every change. A brand reviewer can flag anything off before it ships.
- White-label share. On Agency plans, client-facing share pages carry the client's brand, not ours: clean delivery with no third-party logo in the way.
- Client preview links. Send a private review link so a client signs off before anything goes public.
Together, these mean the brand you locked at the start is the brand that reaches the audience at the end.
Make on-brand the default
The goal is not to police every video. It is to make the on-brand version the easy one, the one you get without trying. Brand kits handle the logo, colors, and fonts. The style builder handles the visual look. Review and white-label delivery protect it through to the finish.
Set it up once, and consistency stops being a chore. It becomes the default.
Start for free at Interlace and build your first brand kit.