✦ Summary
A custom style makes consistency the default, not the exception.
Keeping every AI-generated video on brand
The fastest way to make a lot of video is also the fastest way to make a lot of off-brand video. When anyone on the team can generate a clip in minutes, the wrong logo, an almost-right blue, and a stray font creep in. Multiply that across a content library and your brand starts to blur.
Consistency at speed is the real challenge. The answer is to make on-brand the default, so staying consistent takes no effort and going off-brand takes deliberate work. One feature does this: a custom style.
Why consistency breaks at volume
A single video is easy to keep on brand. You check it once. The problem is volume. Ten videos a month, across a few people, and each one is a chance to drift. Manual styling does not scale: someone always forgets the logo, eyeballs a color, or grabs the nearest font.
Brand guidelines in a PDF do not help here. Guidelines describe the brand; they do not enforce it. What you need is for the correct brand to be applied automatically, every time, without anyone remembering to do it.
Custom styles: lock the essentials
A custom style stores your logo, colors, fonts, and an optional watermark in one place. Apply it, and every video picks up your identity automatically: the right mark, the exact hex values, your typefaces. No manual styling per scene, no off-color slides slipping through review.
Set it up once and it becomes the baseline. New video starts on brand instead of starting from scratch. You can keep more than one custom style, so an agency can hold one per client, each with its own identity locked in.
For agencies, this is the difference between juggling brand assets across folders and switching brands with a click.
The visual look: the other half of brand
Colors and logos are only half of brand. The other half is the visual feel of the imagery itself, and a custom style carries that too. Define the look you want once and apply it across all your videos, so the generated scenes share a consistent feel rather than looking like a random assortment.
This is what keeps a video library coherent. Two videos made a month apart, by two different people, still look like they came from the same place. The look is defined once and carried everywhere.
It is also a genuine differentiator. Most AI-video tools give you generic output. A defined, reusable style is what makes the work look like yours.
Where it all comes together
On brand is only useful if it survives the last mile: review and delivery.
- Comments and version history. Stakeholders comment on the share link, and version history in the editor tracks every change. A brand reviewer can flag anything off before it ships.
- White-label share. Client-facing share pages can carry the client's brand, not ours: clean delivery with no third-party logo in the way.
- Private links. Protect a share link with a password, so a client sees the video before anything goes public.
Together, these mean the brand you locked at the start is the brand that reaches the audience at the end.
Make on-brand the default
The goal is not to police every video. It is to make the on-brand version the easy one, the one you get without trying. A custom style handles the logo, colors, fonts, watermark, and visual look. Comments and white-label delivery protect it through to the finish.
Set it up once, and consistency stops being a chore. It becomes the default.
Join now at interlacevideo.com and build your first custom style.